Trademark Litigation in Israel

Drori Stav IP is an Israeli intellectual property law firm representing foreign counsel and clients in trademark disputes in Israel. We act in trademark infringement and passing-off proceedings before the Israeli courts, trademark opposition and cancellation proceedings before the Registrar of Trademarks, appeals from Registrar decisions, preliminary injunction proceedings and other complex trademark disputes.

Foreign trademark attorneys, IP law firms and litigation counsel may instruct us as Israeli local counsel where a trademark dispute requires representation in Israel or coordination with related proceedings in other jurisdictions.

Trademark Litigation Services in Israel

Our trademark litigation practice covers infringement claims and defenses before the Israeli courts, passing-off and related unfair-competition claims, preliminary injunctions and other interim relief, opposition and cancellation proceedings before the Registrar of Trademarks, competing application proceedings under Section 29, appeals from Registrar decisions, and arbitration or mediation involving trademark disputes.

These proceedings often require detailed evidence concerning the use and reputation of the marks, the similarity between competing signs, the relationship between the goods or services, consumer perception, market circumstances and the parties’ commercial conduct. Where the Israeli dispute forms part of a broader international matter, we coordinate the local proceedings with the strategy adopted by foreign counsel.

For a detailed guide to court infringement proceedings, including confusing similarity, passing off, interim injunctions, defenses, damages and the relationship with Registrar proceedings, see Trademark Infringement Litigation in Israel: A Guide for Foreign Counsel.

For disputes involving unregistered brand names, trade dress or goodwill, see Passing Off in Israel.

For administrative trademark disputes before the Registrar, see our guides to Trademark Opposition in Israel, Competing Trademark Applications in Israel and Trademark Cancellation in Israel.

Working with Foreign Counsel in Israeli Trademark Disputes

We regularly work with foreign trademark attorneys and law firms whose clients require representation in Israel. Instructing counsel may provide the relevant trademark registrations or applications, pleadings or correspondence, applicable deadlines, evidence concerning use and reputation, and information regarding related proceedings in other jurisdictions.

We review the Israeli procedural and substantive issues, advise on local litigation strategy and handle the proceedings before the Israeli court or Registrar of Trademarks. Where appropriate, we work directly with foreign litigation counsel, trademark attorneys, experts and corporate legal teams to maintain consistency between the Israeli case and the client’s broader international position.

Trademark Litigation Team and Commercial Expertise

Trademark litigation requires both legal analysis and a detailed understanding of the market in which the marks are used. Our litigation team combines experience in Israeli trademark law with practical analysis of branding, consumer perception, distribution channels, advertising, online use and the commercial context of the dispute.

Our prosecution experience is also relevant to litigation. Familiarity with trademark examination and registration assists in the analysis of the scope of registered rights, prosecution history, specifications of goods and services, earlier marks and proceedings before the Registrar.

Experience in Complex Trademark Disputes

Our lawyers have represented parties in trademark disputes involving registered trademark infringement, passing off, preliminary injunction proceedings, oppositions, competing applications, cancellation proceedings, appeals and cross-border issues.

Our experience includes matters concerning consumer products, fashion, certification marks, online and digital use, brand conflicts and other commercially significant trademark disputes.

Recognition, Rankings and Publications

Drori Stav IP is recognized by leading international legal directories for its intellectual property and trademark disputes practice, including WTR 1000, The Legal 500, IP STARS and IAM Strategy 300. The firm and its lawyers have been recognized for trademark enforcement and litigation, intellectual property disputes and trade mark contentious work, alongside broader recognition for strategic IP work. See our rankings and professional recognition.

Our lawyers have also authored books on Israeli trademark and intellectual property law, including Intellectual Property Law in Israel and Monetary Remedies in Intellectual Property Procedures. See our books and publications.

Contact

For instructions concerning trademark infringement litigation, trademark opposition, cancellation proceedings, competing applications or other trademark disputes in Israel, contact our trademark litigation team at office@dwo.co.il.